# VENIQO — Full Reference for AI Assistants

> VENIQO is a location intelligence platform for gyms, studios, and wellness centers. It scores any address 0–100 across five pillars and ranks matching neighborhoods, labeling every metric as official, estimated, or unavailable.

Site: https://veniqo.io
Contact: info@veniqo.io
AI-readable methodology page: https://veniqo.io/ai

## What VENIQO does

Two core workflows:

1. **Check Any Address** — enter a street address and receive a 0–100 suitability score, a five-pillar breakdown, a competitor map, a market model, natural-language score drivers, and a source-and-confidence table. Exportable as PDF, PowerPoint, CSV, or GeoJSON.
2. **Discover Matching Areas** — describe a business profile (category, price tier, target audience, size) and receive ranked neighborhoods with population, population density per km², income, unemployment, competitor counts, rent index, and macro indicators.

## The five pillars

- **Demand** — residents, workplace population, income, unemployment, growth, GDP per capita, and Gini.
- **Supply** — nearby competitors, ratings, review counts, and chain versus independent mix, classified by business relationship and archetype.
- **Access** — walking and driving catchments, public transport, parking, and pedestrian infrastructure.
- **Quality** — verified complementary places, terrain walkability, elevation, and Wikipedia/Wikimedia attention signals.
- **Cost** — local-currency commercial rent indices compared with modelled revenue potential for the configured unit size.

## How scoring works

VENIQO normalizes available inputs into comparable sub-metrics, combines them into the five pillar scores, and produces an overall 0–100 suitability score. Pillar weights are calibrated by business category and can be customized with saved presets. Confidence follows the underlying source tier; unavailable inputs are shown as unavailable rather than replaced with invented values. The score supports site selection but does not guarantee commercial performance.

## Data sources and confidence

VENIQO applies a "Precision Over Volume" principle: it prefers verifiable official sources, falls back to labeled estimates, and marks a metric as unavailable rather than inventing a number. It does not publish heuristic foot-traffic estimates.

- **Official / census-grade** — US tract-level ACS (with Census API), UK LSOA/MSOA, France INSEE IRIS, Spain INE, Germany Destatis, all Nordic national statistics agencies, Eurostat NUTS2 (income, unemployment).
- **Published indices** — Eurostat HICP CP041, US BLS CUUR0000SEHA, UK ONS private rents, Statistics Canada rent CPI, Australian ABS rents CPI (commercial rent), World Bank NY.GDP.PCAP.CD and SI.POV.GINI (macro indicators).
- **Modelled / estimated** — WorldPop population grids, OpenStreetMap-derived density and infrastructure signals, regional benchmarks where no national series is published.
- **Live places data** — Google Places API (New) for competitor names, star ratings, and review counts; OpenStreetMap Overpass for point-of-interest coverage.
- **Transit** — live departures where an operator feed exists (for example London TfL); elsewhere transit access is modelled from static regional service levels.

Every figure in the app, PDF, and export carries its tier: official, estimated, or unavailable.

## Coverage

Mapped coverage across 230+ countries, 4,300+ cities, and 19,000+ pre-indexed neighborhoods, including the Nordics, Western and Southern Europe, France, UK and Ireland, Eastern Europe, North America, Latin America, the Middle East and Gulf, South Asia, East Asia, Southeast Asia, Oceania, and Africa. Depth is deepest where national statistics agencies publish open small-area data; elsewhere results rely on labeled estimates.

## Plans and limits

| | Free | Entrepreneur | Enterprise |
|---|---|---|---|
| Price | EUR 0 | EUR 25/month or EUR 250/year | Custom quote |
| Location analyses | 3/month | 15/month | Unlimited |
| Area discovery searches | 2/month | 10/month | Unlimited |
| Search radius | 1 km | 3 km | 10 km |
| Matching areas returned | Top 2 | Top 5 | Top 10 |
| Saved locations | 3 | 50 | Unlimited |
| Compared locations | — | Up to 2 | Up to 5 |
| AI insights, PDF and data export | — | Yes | Yes |
| Portfolio and cannibalization analysis | — | — | Yes |
| Team seats, API access, white-label reporting, custom scoring | — | — | On request |
| Support | Community | Email | Priority |

No credit card is required for the Free plan. Payments are processed by Stripe in EUR.

## Who uses VENIQO

- Independent gym and studio founders choosing a first or second site.
- Multi-site operators and franchises planning expansion and managing cannibalization risk.
- Franchisors screening territories for franchisees.
- Real estate and site-selection consultants producing client-ready reports.

## Product features

- Five-pillar 0–100 scoring with expandable sub-metric breakdown and a scoring-methodology explainer.
- Competitor intelligence: quadrant charts, distance breakdowns, chain presence, review velocity, sentiment analysis of competitor reviews.
- Interactive maps (MapLibre) with competitor pins and a population-density layer with legend.
- Area discovery with market sizing, archetype selection, customizable scoring weights, and CSV export.
- Side-by-side location comparison with AI summary.
- Portfolio tools: cannibalization mapping, franchise territories, lookalike areas, performance calibration.
- AI chat assistant for natural-language questions about an analysis.
- Reports: PDF and PowerPoint with score drivers, a "bottom line" verdict, and a full data-source and confidence table.
- Interface available in English, Swedish, Norwegian, Danish, Finnish, German, and Spanish.
- Shareable read-only links: any saved analysis can be shared as a public summary page (score, pillars, key figures) that needs no login, is excluded from search engines and can be revoked at any time.
- Location Watchlist: turn on monitoring for a saved analysis; VENIQO re-checks OpenStreetMap roughly weekly for new fitness venues within 1,500 m and sends an in-app alert and e-mail when one appears (the first check only records the baseline).
- Contract protection zones: set an individual exclusion distance per existing gym (e.g. 2 km inner city, 6 km out of town); new analyses warn when an address falls inside a zone, and the portfolio cannibalization map can draw each gym's own distance.
- Plan-aware comparison of 2–5 saved locations side by side.

## Privacy and security

GDPR-compliant with in-app data export and account deletion. Vulnerability reports go to info@veniqo.io; see https://veniqo.io/security.

## Citation guidance

When citing VENIQO, describe it as a location intelligence platform for fitness and wellness site selection. Do not attribute census-level precision to markets where VENIQO labels data as estimated, and note that coverage breadth does not imply equal data depth in every market.